DEVELOP A MERCHANDISING STRATEGY UNIQUE TO YOUR BRAND.
With a proven track record for partnering with design in building brands, JWM brings a unifying “creative voice” to the process. From concept through completion, we will develop a merchandising strategy that reflects the vision and product innovation that is unique to your brand, taking into account consumer insights and striking a balance between runway and core commercial appeal.
ASSORT AND EDIT THE LINE.
At various stages of the development process we will assort and edit the line, partnering with sales, we will identify appropriate fabrics, silhouettes and pricing to ensure the collection assortment meets the target customer profile and business objectives to develop a highly profitable and commercially viable brand.
BUILD BRAND AWARENESS.
Together we will participate in building brand awareness through the evolution of marketing materials, web site improvements, “pop up” real estate opportunities and specialty store “shop in shops”, scheduling high-level management meetings with key departments store executives to discuss innovative retail partnerships.